My domain/website is 3 months old. Our website is currently on page 7 of Google for a keyword phrase that gets about 74,000 local searches. Also, what is a reasonable amount to be paying for quality SEO services?
Unfortunately there is no set answer to your question of how much you should be paying, without knowing a lot more info. I know that sucks, but it’s the truth. Anyone telling you otherwise is really just guessing – or is quoting for an amount of work that may or may not get you ranked successfully.
When I do SEO work, if I have a serious enquiry before I quote anyone I need to know their exact website and the keywords they are targeting. I will then do the following:
1) Check where the site is ranking currently for the main keywords.
1) Complete an analysis of what is wrong/right with the customers website than can be fixed easily.
2) Complete an analysis of keyword density and many other on page factors of the site, compared to the the top 10 sites in Google for that keyword.
3) Do a brief check of the amount and quality of incoming links to the site
4) Repeat for the top few results in Google, to see what their link profiles are like in terms of quality/quantity.
Only once the above or a variation of it is completed will an SEO specialist actually know how competitive the keyword is and the quality of the competition they are trying to beat (amount of searches has little to do with it). Once you know that, you can work out how much work has to be done and how much time/effort that will take.
A reasonable amount (as you mentioned) will depend on all of the above. In some really competitive niches like hotels for example, some of the top sites actually employ TEAMS of people, working FULL TIME on their SEO. If our niche is that competitive, you will have a tough time, and someone quoting say 00 a month (which may sound like a lot) will have no chance of getting your site ranked. On the other hand, depending on the compeition, this may be plenty or even a lot more than you need to pay.
Sorry this isn’t an exact answer, but hope it helps.
by: Matthew Cummins
on: 22nd October 10